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2015 DIY Day Workshops

11:00 AM
Seminar #1: Find Your Audience, Before You Shoot!

Social Media and Branding

Michael Grover, Founder, Siteroll
Michael Grover founded Siteroll to help independent series creators package and promote their shows for web and mobile distribution.  Focusing particularly on social distribution, the Siteroll system provides a privately-branded endpoint site with a wide range of functionality designed specifically for the needs of independent series creators.  Prior to SiteRoll, he created a social network for technology web sites, growing the network to over 100K participants.

Marci Ikeler, CEO, Little Arrows
As the CEO of Little Arrows, Marci is obsessed with creative social media that drives real business results. She has spent the past 16 years designing, building, and marketing digital experiences. In her work, she seeks to identify places where real behavior and technology intersect, and to design solutions that take advantage of these opportunities. She is also widely recognized as a thought leader in digital strategy in the communications industry, speaking at events such as SXSW and Cannes and teaching several courses at Miami Ad School.

12:30 PM
Seminar #2: Find Your Creative Team, Before You Shoot!

Producing and Casting

Eric Mofford, Producer/Director, Unconventional Media
Eric Mofford has been involved in over 100 film, television and on-line productions and numerous music videos/commercials, 25 years as an Assistant Director and/or Production Manager, including the EMMY award-winning "24," "Clockwatchers," "Kalifornia," and "Daughters of the Dust."
Now mostly producing and directing, recent credits include an online project for Lexus/ and the feature documentary "Sunshine Superman" on BASE jumping distributed by Magnolia Pictures/Universal. Before that, produced/directed on the PBS documentary, "Go Public" (; produced the EMMY nominated documentary, "Houston We Have a Problem"; the live action portions for the EA video game, "Need for Speed: Undercover"; and "Mandala", a five camera live performance by world musician David Arkenstone. His company Unconventional Media, specializes in New Media. Mofford also mentors upcoming filmmakers through

Cathy Reinking, Casting Director
Cathy Reinking has been working as a Casting Director in Hollywood since the early ‘90s, working on “Frasier,” “Arrested Development”, “According to Jim,” and many, many, MANY other shows, pilots, films, web series, commercials, plays - you name the genre, she has cast it. She also served as NBC’s Manager of Casting and holds a degree in theatre arts from UCLA, where she graduated magna cum laude. 
Recently she has cast many web series - "Jeff and Ravi Fail History," "Frat House Musical," "Miss Mustard Glade" (that just won an Emmy) and one she also co-wrote & co-produced- "The British Invasion" in which an Asian-American actor pretends to be British in order to get work.
The second edition of her book, “How To Book Acting Jobs in TV and Film: The Truth About the Acting Industry - Conversations with a Veteran Hollywood Casting Director,” is available on Amazon and iTunes. 

2:00 PM
Seminar #3: Where the Magic Happens
Editing & Sound


Lindsay Mofford, Picture Editor
Lindsay D. Mofford began her editing career with seminal documentary filmmaker Frederick Wiseman.   She worked closely with Wiseman for over six years on 8 films, including Near Death and Missile.  Since that time, Mofford has edited numerous award-winning narrative features, documentaries and television shows.   She has worked with a great variety of directors and producers that include Victoria Mahoney, Vangie Griego, David Fincher, Jerry Bruckheimer, Thomas Lynch, Phillip Noyce, Robert Evans and David Zeiger.  Her work has appeared in theaters and on PBS, HBO, CBS, ABC, BBC, Arte, and Nickelodeon. 
Her credits include the critically acclaimed Sir, No Sir! (premiered at the Los Angeles Film Festival),The Rock, Seven, South Of Nowhere and The Journey of Allen Strange. (both series nominated for WGA Awards).  Presently, Mofford continues her work in post-production for both studio and independent features and documentaries.  Mofford is a graduate of Emerson College, Boston MA and is a member of I.A.T.S.E Local 700.

Alon Wolman, Sound Mixer
Alon Wolman is a sound designer, mixer and location recordist for film, TV and new media. He studied audio production at the Art Institute of Los Angeles where he received a Bachelor’s Degree. He worked with Maker Studios in Culver City where he recorded and worked on sound for some of their most popular internet productions. He has completed sound design and mixing for numerous independent films, webisodes, and commercial projects.

3:30 PM
Seminar #4: Getting the Greenlight to Exhibition
Distribution and Licensing


Roberta Marie Munroe, Producer l Author l Director l Consultant
Roberta Munroe is head of her LA based film production and consulting company, Captivated Inc. She is the author of How Not To Make A Short Film: Secrets From A Sundance Programmer, published by Hyperion 2009, the updated 2nd Edition is an Audiobook read by author, published by Hachette Books in January 2015. Roberta has produced over 25 short films, and 2 features including WARRIOR ROAD (starring brothers Lorenzo & David Henrie, writer/director Brad Jayne), ToY (starring Briana Evigan and Kerry Norton, writer/director Pat Chapman) & IRENE & MARIE 9starring Olympia Dukakis and Rose Gregario. Newport FF 2015; writer/director Alex Thompson) to name a few.

Roberta wrote and directed the award winning short films Dani & Alice a 35mm film project of the Fox Searchlight Director’s Lab, that went on to win several Best Short awards worldwide. Her comedy Happy Birthday also won several Best Short Awards and both films were distributed by Wolfe Releasing via DVD and Netflix.

She wrote, directed and produced two shorts commissioned by the UNFPA (United Nations), MAJA and FAMILY PRAYERS with a specific focus on children, women and reproductive rights in Egypt and Eastern Europe.

Orly Ravid, Esq., Founder, The Film Collaborative
Orly Ravid has a 15-year background in the film industry including experience in acquisitions, sales, business affairs, and festival programming. In 2009 she founded The Film Collaborative (“TFC”), the first non-profit to focus on film distribution without taking filmmakers’ rights. The Film Collaborative mentors filmmakers also handles all aspects of film distribution.
At TFC Orly co-authored and published the multi-format book Selling Your Film Without Selling Your Soul (I & II) and distributes Oscar-nominated and top festival winning documentaries and narrative feature films. Previously Orly was a Programming Associate at Sundance and a programming consultant at Palm Springs International (PSIFF) and the Middle East Film Festival (MEIFF). A regular panelist and blogger about new media and distribution in general, Orlyregularly contributed to indieWIRE, Ted Hope’s blog “Truly Free Film,” and Sundance’s Artists Services for which she was an advisor and now to the TFC blog.
Orly has spoken about distribution and new media on panels at Berlinale, Cannes, Edinburgh Pitch, IDFA, IFP, Sundance, SXSW, to name a few. Orly is also an attorney at committed to helping filmmakers and creatives with their legal needs in an artist-friendly fashion. &

Nissan Thomas, Esq., Law Office of Nissan Thomas
Full-service law office focusing on transactional entertainment, specifically in the areas of film and television acquisition, production, distribution, and marketing. Additional areas of practice include assisting music artists, songwriters, publishers, producers, and music libraries with contract negotiations, and drafting. Other areas of practice include new media, website formation, along with business entity formation, and real estate. For the past ten (10) years, he has worked with CBS Television Studios Business Affairs Department, primarily handling music clearance and licensing for CBS. He is currently counsel for the independent film “The Miracle of Tony Davis”, and is currently working on a documentary project concerning the life of Horace Tapscott.